BSBMGT617 Task 2 Version 2 Done.docx - Assessment Task 2...

This preview shows page 1 - 4 out of 13 pages.

Assessment Task 2 Draft Report Identifying and analysing trends in demand for cleaning services, nationally as well as in the local Melbourne market. The Commercial Cleaning Services business has risen at an admirable pace over the past years. Today, the industry in Australia is currently worth an astonishing $12 billion. According to statistics published by the Allied Market Research, the global cleaning services market is anticipated to reach 74 billion dollars by the year 2022. The report titled “Cleaning Services Market-Global Opportunity Analysis and Industry Forecasts, 2014-2022” indicated that the industry will grow at a rate of 6.6% annually from 2016 to 2022. Residential cleaning businesses generated the highest revenue of all cleaning enterprises in the industry. The total revenue generated by the commercial cleaning industry in Australia is expected to increase at a rate of 4.1% annually over the next 5 years. Identifying competitors in the market for Ozhouse Clean. Include information for at least three competitors, providing a summary of their services, as well as an explanation of how their services compete with Ozhouse Clean and any points of difference that will enable Ozhouse Clean to stand out. Compan y Name Summary of their service How it competes with Ozhouze Clean Green Provides a variety of Staff are trained with most up to 1 | B S B M G T 6 1 7
Clean cleaning services for residential, commercial, industrial spaces. date cleaning technology and process. Use eco-friendly cleaning practices Maid to Clean Highest rated cleaning company in Melbourne on Google and Facebook, their staff are experienced. Provides a set of cleaners that are best suited for customers personality and type of cleaning style. Use 100% green products. Regular service discount. Comprehensive 43-point cleaning checklist. Satisfaction guarantee. Have number of social platforms: Google, Facebook, Product review. Clean house Melbour ne a family – run business, 5-star ratings. Provides home cleaning services, luxury after- party, boat cleaning. 100% bond back guarantee. Police checked cleaners. Use of green products. Always have discount and promo available for certain services. Identifying and analysing target consumer needs for specific types of cleaning services e.g. environmentally friendly cleaning services. This may be through identifying secondary sources of data or through a review of social media, for example. Ozhouse clean target customers are in the greater Melbourne area. Target customers are people who want a professional, trustworthy and immaculate cleaning service and willing to pay for the services. Identifying strengths, weakness, threats and opportunities (SWOT analysis) based on the scenario information and research. Strengths Weaknesses Provides quick and convenient service High costs, especially labour Low rate prices 2 | B S B M G T 6 1 7
Door to door service established client portfolio Word of mouth customer recommendation Good relationship with our customers High quality service No permanent staff

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture