BSBMGT617 Business Plan Version 2 Done.doc - Business Plan...

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Business Plan 2021 -2022 Ozhouse Clean
Executive Summary Ozhouse Clean is a family business established in 2005 based in Melbourne and offers professional, residential cleaning services, including regular home cleans, as well as spring cleans. So far, the company has had stable growth and has managed to establish a portfolio of 70 loyal customers. Through a new plan we want to achieve new growth goals by improving our current quality of service and opening new opportunities in the market. Combined with new marketing strategies, implementation of best cleaning practices, an expansive product range, introduction of environmentally friendly cleaning agents and special discounts for regular and loyal customers, Ozhouse cleaning seeks to increase client numbers, reduce costs and increase revenue. Vision We are constantly working to establish ourselves as the most respected and sought-after contract cleaning and facilities support service in Melbourne. Our values are: Respect: Taking time to understand and value each person and respecting their choices. Responsibility: Acting with integrity towards our staff, our customers, the community and the environment. Caring: A duty of care for our staff, customers and the environment. Excellence: To always look to provide the best quality experience with regards to our cleaning and our customer service. 2 | B S B M G T 6 1 7
Integrity: To act with honesty, openness and do what we say we will do. Innovation: To be industry leaders. Strategic Objectives Our key objectives which are fundamental to our business in delivering world-class cleaning and customer service, are as follows: Provide our customers with a professional and friendly service. To increase the number of clients by 20% in the first year of introducing commercial cleaning services and 10% thereafter. Meet or exceed the expectations of customers. Implement best practice in cleaning operations, including environmentally sustainable practices Market Analysis The Commercial Cleaning Services business has risen at an admirable pace over the past years. Today, the industry in Australia is currently worth an astonishing $12 billion. According to statistics published by the Allied Market Research, the global cleaning services market is anticipated to reach 74 billion dollars by the year 2022. The report titled “Cleaning Services Market-Global Opportunity Analysis and Industry Forecasts, 2014-2022” indicated that the industry will grow at a rate of 6.6% annually from 2016 to 2022. Residential cleaning businesses generated the highest revenue of all cleaning enterprises in the industry. The total revenue generated by 3 | B S B M G T 6 1 7
the commercial cleaning industry in Australia is expected to increase at a rate of 4.1% annually over the next 5 years.

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