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Business Plan2021 -2022Ozhouse Clean
Executive SummaryOzhouse Clean is a family business established in 2005 based inMelbourne and offers professional, residential cleaning services,including regular home cleans, as well as spring cleans. So far, thecompany has had stable growth and has managed to establish aportfolio of 70 loyal customers.Through a new plan we want to achieve new growth goals byimproving our current quality of service and opening new opportunitiesin the market. Combined with new marketing strategies,implementation of best cleaning practices, an expansive productrange, introduction of environmentally friendly cleaning agents andspecial discounts for regular and loyal customers, Ozhouse cleaningseeks to increase client numbers, reduce costs and increase revenue.Vision We are constantly working to establish ourselves as the mostrespected and sought-after contract cleaning and facilities supportservice in Melbourne.Our values are:Respect: Taking time to understand and value each person andrespecting their choices.Responsibility: Acting with integrity towards our staff, ourcustomers, the community and the environment.Caring: A duty of care for our staff, customers and theenvironment.Excellence: To always look to provide the best quality experiencewith regards to our cleaning and our customer service.2 | B S B M G T 6 1 7
Integrity: To act with honesty, openness and do what we say wewill do.Innovation: To be industry leaders.Strategic Objectives Our key objectives which are fundamental to our business in deliveringworld-class cleaning and customer service, are as follows:Provide our customers with a professional and friendlyservice.To increase the number of clients by 20% in the first year ofintroducing commercial cleaning services and 10% thereafter.Meet or exceed the expectations of customers.Implement best practice in cleaning operations, includingenvironmentally sustainable practicesMarket Analysis The Commercial Cleaning Services business has risen at an admirablepace over the past years. Today, the industry in Australia is currentlyworth an astonishing $12 billion.According to statistics published by the Allied Market Research, theglobal cleaning services market is anticipated to reach 74 billion dollarsby the year 2022. The report titled “Cleaning Services Market-GlobalOpportunity Analysis and Industry Forecasts, 2014-2022” indicatedthat the industry will grow at a rate of 6.6% annually from 2016 to2022.Residential cleaning businesses generated the highest revenue of allcleaning enterprises in the industry. The total revenue generated by3 | B S B M G T 6 1 7
the commercial cleaning industry in Australia is expected to increase ata rate of 4.1% annually over the next 5 years.