BSBMGT617 Business Plan Version 4 Done.doc - Business Plan...

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Business Plan2020 - 2021Ozhouse Clean
Executive SummaryOzhouse Clean, headquartered in Melbourne, provides professionalhome cleaning services, including regular house cleaning as well asgeneral cleaning. The company was founded in 2005 and is a familybusiness founded and operated by James and Nancy Anderson.James and Nancy, directors of the company. Their daughtersAmanda and Sarah also work for the company. Amanda is theOperations Manager and Sarah is the Administration Manager.Vision Ozhouse continues to work to secure its status as the mostrespected cleaning and maintenance service in Melbourne. We arehere to attract and support customers.Our values are:Respect: Give yourself time to understand and appreciateeveryone and to respect his or her choices.Responsibility: Work honestly with our employees, customers,communities and the environment.Care: Take care of employees, customers and theenvironment.Excellence: We are always striving to provide the highestquality experience with our cleaning and customer service.Integrity: Be honest, open, and do what you say you will do.Improvement: To be the industry leaderStrategic Objectives Ozhouse's core business, the core of our commitment to providinghigh-quality cleaning and customer service, are:Provide our clients with a professional and friendly service.Increase the number of clients by 20% in the first year ofcommercial cleaning services and by 10% thereafter.Achieve or exceed customer expectationsBSMGT617 | 2
Use advanced hygiene practices, including environmentallyfriendly ones.Market Analysis The company sees diversity and competition as a small, family-oriented and well-rounded family. The management teamunderstands this difference may need to change as the businessgrows. For example, even though Sarah is in marketing but she hasno experience in this field and is very busy running the business.You may need a special advertisement.Ozhouse Clean seeks a ring in the market. Obviously, when youopen the Yellow Pages, there is no need for another home cleaningsystem. Don’t miss out, though trusting attitudes and services areimportant. Their current retail customers are in the GreaterMelbourne area. They are looking for professional, reliable and bestcleaning services. The price reflects the cost of competition.Melbourne's cleaning/laundry competition is not fierce. Thecompany Melbourne Home Clean and My Home Melbourne believe itis very competitive in the country. It is also believed that it will beable to attract customers to its regular competitors and beconsistent. Peace of mind in new situations makes it easier andsaves time. The biggest competitors are:1.IMC Cleaning ServicesFounded in 2005 as a universal cleaning service equally suitedto commercial and domestic maintenance, IMC has over 9years’ experience in multiple forms of cleaning. 2.Meticulous CleaningMeticulous Cleaning Services is a well-established and growingcompany. We value all our clients and aim to provideconsistent, professional services to Melbourne’s homes andBSMGT617 | 3

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