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Ward Interpretation of Cultures after TV

Ward Interpretation of Cultures after TV - Estee Ward MESA...

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Unformatted text preview: Estee Ward MESA 201 9/17/07 1. In her article, “The Interpretation of Culture(s) after Television,” Abu-Lughod uses her own personal observations to describe the impact of television on women in an Upper Egyptian Village. In turn, she uses her evidence to bring to light problems with the characterization of ‘culture’ or ‘cultures’ in modern society. She begins by stating that ethnography—a branch of anthropology that studies ethnic groupings—has failed to look at the television as a “ubiquitous presence in the lives and imaginaries of people in the contemporary world” (Abu- Lughod, 110). The purpose of her article, then, is to create a method of research for TV media studies and then connect this study to other social fields. Abu-Lughod asserts that scripts for televised programs are only cultural texts “produced, circulated, and consumed” (Abu-Lughod, 114). Therefore, one must examine these texts taking into account not only the writer’s purpose , but the audience’s response as well. Throughout the rest of the article, Abu-Lughod switches between the perspectives of al-’Assal (a prominent female serial writer) and the women in the village who watch al-’Assal’s...
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