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2. To strengthen your international competitiveness:
a. Assess your company’s competitiveness in the following fields: product and service
quality, manufacturing systems, control systems, manufacturing machinery and
equipment, employee development, information control, financing, new
technologies, and new product development.
b. Identify items that need to be strengthened to be competitive in international
markets. Plan and implement ways of strengthening these items.
c. Make concrete plans for each item which requires such action. Give clear instructions
for investment in whatever technology, funding and human resources may be
d. Consider at the design and development stage any safety and public nuisance issues
in the products to be exported. Check out the safety regulations of the destination
countries in advance.
e. Establish a system where patent, design, and physical distribution issues are
completely checked out in advance. Consider how not to avoid problems in the
destination country’s markets. Discussion
The following questions ask you to think about how the ideas in the text could be applied in
your company. Some of the ideas may not be relevant to you. Concentrate on those that are
relevant. Keep notes of your conclusions – you will need them to prepare your Action Plan
afterwards. Where appropriate ask yourself the RADAR questions.
Note: Always include in your discussion any figures referred to in the text, if you feel these
are relevant to your company.
a. Parag. 1: Do you feel that your company is competitive enough in international
markets? If not, in what areas do you feel there is a need for improvement?
b. Parag. 2. Apply the RADAR questions to these suggestions for improving your
company’s international competitiveness. Action plan
Take the ideas you have found useful in the text, and in your discussion, and present them in
a well-structured action plan for introducing improvements in your company. You might like
to follow the 6-Point Structure. Alternatively you may choose to include these ideas in one of
your earlier action plans.
Unit 2 - Chief Executive Officer: Ensuring Quality 32 A Roadmap to Quality 05-87581_unit 2.qxd 09/09/2005 11:33 Page 33 Test
Answer these questions using only the information given in the text. For each question one,
two or all three answers may be correct. Tick the answer or answers you think are correct for
each question. Each question carries 3 points – you get one point for each correct answer
that you tick, and one point for each wrong answer that you do not tick.
You can choose to answer all questions, or just those for the text or texts you have been
2.1 Promote your quality policy
To present its quality policy, management should:
a. Prepare a clear statement of its basic quality policy.
b. Give all employees cards with the basic points of its quality policy.
c. Hold meetings with question and answer sessions.
Management should aim to increase the quality consciousness of:
a. Their employees.
b. Their suppliers.
c. Their partners.
To increase the quality consciousness of employees managers should host frequent
meeting at each worksite to:
a. Announce company awards.
b. Announce achievements in quality improvement.
c. Announce national awards.
To actively encourage QC circle activities, managers should:
a. Contribute articles to national journals on quality control.
b. Take up whatever suggestions are made.
c. Always stay to the end of any meetings they attend.
To have an effective suggestion scheme:
a. Treat the scheme as an unofficial company system to encourage more
employees to make suggestions.
b. Establish secretariats in each department to promote the scheme.
c. Assess suggestions at least once a month, and award prizes.
2.2 Establish a clear organizational structure
The company-wide organization chart should show the functions and responsibilities
of everyone from:
a. Senior managers to junior managers.
b. Senior managers to supervisors.
c. Senior managers to the lowest employees.
The organization chart should be drafted by:
a. Senior managers.
b. The personnel department.
c. The quality assurance department.
A Roadmap to Quality 33 Unit 2 - Chief Executive Officer: Ensuring Quality 05-87581_unit 2.qxd 8. 9. 10. 09/09/2005 11:33 Page 34 Task criteria should be revised and updated:
b. Twice yearly.
c. When deficiencies are found in them.
The highest level at which the company-wide rules of job authority should be
approved before being enforced is:
b. Senior managers.
c. Board of directors
a. Should always be harmonized with company-wide rules.
b. Need not be harmonized with company-wide rules.
c. Should be harmonized with company-wide rules whenever possible. 2.3 Deal with critical issues
11. Important issues referred to in the text include those in:
a. Planning, design and development of new products.
b. The storage of raw materials.
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- Spring '12