tcb_roadmap_to__qualitiy_vol1

Basic policies i cultivate personal computer markets

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Unformatted text preview: olicies: a. Basic policies: i. Cultivate personal computer markets anew, in response to saturation of the market. ii. Develop differentiated products in order to improve our position against competitors. b. To realise these basic policies implement the following concrete policies: i. The office personal computer market consists of individual homes and small business offices, including law firms. Develop the office personal computer market for companies that have already introduced personal computers. Develop the market for additional personal computer installation at the department and section levels. A Roadmap to Quality 9 Unit 1 - Chief Executive Officer: Managing Policy UNIDO unit 1.qxd 3/10/05 12:42 PM Page 10 ii. In order to cultivate the office personal computer market, develop products for personal use that are easy to maintain, at super low prices, and with high reliability. Establish a new production system. iii. Create sales channels for small-scale individual users. Market colour and digital machines as differentiated products to meet a new demand in the existing markets. By introducing these, the company should strengthen its position against competitors. Discussion The following questions ask you to think about how the ideas in the text could be applied in your company. Some of the ideas may not be relevant to you. Concentrate on those that are relevant. Keep notes of your conclusions – you will need them to prepare your action plan afterwards. Where appropriate ask yourself the RADAR questions. Note: Always include in your discussion any figures referred to in the text, if you feel these are relevant to your company. a. Parag. 1: What benefits do you see in having mid and long-term plans? What targets could you include in your long and mid-term plans? b. Parag. 2 gives several control items for long-term plans. Would all of these apply in your company? Are there any others you would add? Can you give examples of what any of these might mean in your company? c. Parag 4 gives examples of basic and concrete policies. Suggest similar examples from your own company. Action plan As you continue reading and discussing the texts in this unit, you will build up the parts of an action plan – a written proposal for introducing policy management in your company. As a second step, write a short report presenting: a. Why your company should have better mid-term and long-term plans. b. Some examples, or outline suggestions for what these plans might be. Unit 1 - Chief Executive Officer: Managing Policy 10 A Roadmap to Quality UNIDO unit 1.qxd 3/10/05 12:42 PM Page 11 1.3 Establish annual management policies 1. When you have defined your company philosophy, and prepared your mid-term and long-term plans, follow this procedure to establish your annual management policies: a. At the end of each fiscal year, the CEOs look at the long-term management plans, agree on a common understanding of them, and review them at top management meetings. b. Written reflections (known as “term-end reflections”) on the policies of the past fiscal year are presented and discussed at an executive meeting, and a plan is drafted for formulating policies for the new fiscal year. c. This draft plan is presented and discussed at a top management meeting. Once agreement has been reached, draft policies for the new fiscal year are prepared. These will be finalized when they receive the approval of the president. 2. Before finalising the policies: a. Analyse the plans with reference to the business philosophy and the long and midterm management plans. b. Analyse the plans and results from previous years. c. Consider any recent changes in the business environment in which the company is operating. d. Formulate concrete targets for quality, cost, and delivery. e. Formulate the policies necessary to achieve these targets. Figure 1.3a. System behind policy establishment 3. The policies should include: a. Policies that will be given priority. b. Concrete guidelines with numerical targets for important items such as sales, design and development, production, personnel administration, and services. c. Specific targets and methods for maintaining and improving quality in each department. d. Control items: Measurable items used to judge whether or not tasks assigned to departments or sections or individuals have been carried out, including methods of evaluating this; if tasks have not been carried out as required, appropriate action should be taken. (See Text 1.5.8.) e. The targets for the year. f. Strategic measures to implement the policies. Discussion The following questions ask you to think about how the ideas in the text could be applied in your company. Some of the ideas may not be relevant to you. Concentrate on those that are relevant. Keep notes of your conclusions – you will need them to prepare your action plan afterwards. Where appropriate ask yourself the RADAR questions. A Roadmap to Quality 11 Unit 1 - Chief Executive Officer: Managing Policy UNIDO uni...
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This note was uploaded on 10/07/2013 for the course MKT marketing taught by Professor Anamika during the Spring '12 term at Punjab Engineering College.

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