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Unformatted text preview: pdates of the materials if you choose to receive these. Site content: The website and CD contain: • All the materials described above in both HTML and PDF formats. • Theory, guidelines and sources: • An Introduction to TQM: an overview of the key concepts of Total Quality Management. • Trainer Guidelines: practical guidelines for trainers and facilitators. • Origins of A Roadmap to Quality: a brief description of the ASEAN/Japan/TQM Project that generated the TQM materials used in A Roadmap to Quality. • A needs analysis form to help identify and collate the specific TQM-related needs of user departments and individual employees. • A user forum (only on the website) that allows users to share their experience of implementing TQM, both the problems they have encountered and the solutions they have found (see below). Finding what you want: A Roadmap to Quality contains the equivalent of over 500 full A4 print pages, covering all of the TQM practices and procedures that a company could wish to implement. The website and the CD have been carefully designed to enable users, in particular trainers and facilitators, to find their way around all this material, and to easily identify the units and texts they wish to use. The Overview provides a complete set of short summaries of the units. From each of these there are links to a similar set of short summaries of the texts in each unit. Cross-reference links provide quick access to other relevant texts. Other helpful features, both for individual users and for trainers and facilitators, include: A Roadmap to Quality 6 Introduction A Roadmap to Quality.qxd • • • 3/10/05 12:17 PM Page 7 Pop-up windows showing the graphics referred to in the text. Pop-up definitions of TQM terminology. Pop-up windows of each text paragraph referred to in the Discussion. Printing: All the materials are professionally laid out in an attractive PDF format. These can be printed out from the website and photocopied for use in training courses. You can also compile them in a loose-leaf folder as your own training manual, using the attractive coloured cover page that is provided. User forum: This is structured in relation to the 20 units of the Roadmap, and with reference to different industrial sectors. If users meet some challenges in implementing the guidelines in a specific text in their field of business, they can present this to other users from the same sector, and find out how they have dealt with it. Or if a company has been particularly successful with some specific implementation they can share this too with similar companies. 7. Deciding to introduce TQM The commitment to introduce TQM must ultimately come from senior management. Their positive engagement in implementing TQM will make a crucial difference to its success. However the first initiative may well be taken by one or two managers who have become aware of TQM and the benefits it could bring, either to their own department, or company-wide. Their first objective should be to secure the active support of the CEO. It is hoped that A Roadmap to Quality will help them to do so. They may decide to make a presentation based on ‘An Introduction to Total Quality Management’, showing the rationale of TQM, and to include the Overview and relevant Unit Summaries to show the practical improvements that TQM can bring. They should, of course, relate this to the concrete improvement needs of their company. 8. History A Roadmap to Quality has its source in the TQM handbooks written by experts with the Japanese Standards Association (JSA) for the ASEAN/Japan/UNIDO TQM Project. This project, which ran from 1995 to 1999, assisted twelve pilot companies in the seven ASEAN countries to implement a comprehensive programme of TQM. The countries which participated were Brunei Darussalam, Indonesia, Malaysia, The Philippines, Singapore, Thailand and Vietnam. A summary of these handbooks together with reports and case studies from the companies that participated in this project was published by JSA and UNIDO in 2001 in A Pathway to Excellence. UNIDO and JSA then decided to make these handbooks available online to SMEs in developing countries around the world. With JSA’s support UNIDO edited and arranged the original handbooks, developed learning activities and an interactive testing system, and has now made this available online in A Roadmap to Quality. (See Origins of A Roadmap to Quality for more details.) A Roadmap to Quality 7 Introduction Overview.qxd 3/10/05 12:28 PM Page 1 Overview Overview.qxd 3/10/05 12:28 PM Page 2 Overview Unit 1. Chief Executive Officer: Managing policy The full implementation of TQM requires the commitment of the Chief Executive Officer and senior managers. As CEO you must take personal charge, providing a vision of where your company is going, and the leadership to realise this vision. This requires that you, with your senior managers, define your company philosophy, and develop long-term and mid-term plans based on this philosophy. Then translate these plans into annual managemen...
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This note was uploaded on 10/07/2013 for the course MKT marketing taught by Professor Anamika during the Spring '12 term at Punjab Engineering College.

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