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Unformatted text preview: Casey Gonzales English 1303 Solak 9-10 am Visual Rhetoric Analysis For the past quarter of a century, two brands have dominated and pioneered the athletic apparel industry. In 1971, Nike Inc. quickly exploded onto the scene with its revolutionary swoosh logo and orthopedic support footwear, while Adidas, founded in 1924, quickly met the new standards set by its young, new and hip competitor. The battle for supremacy in the sports industry has been fueled to the highest levels in recent years. Since then, Nike has been the worlds number one shoe company with Adidas closely trailing. The most recent example of the companies advertising slugfest was prior to the FIFAWorld Cup hosted in Germany in June 2006. Although FIFA declared Adidas as the official sponsor of the worlds biggest competition, Nike refused to sit on the sidelines as their main competitor was given the time to shine. Nike released a new wave of cooler television advertisements geared toward the worlds youth featuring Brazilian football superstar, Ronaldino. Some will argue that Adidas won the total battle over the World Cup due to their official sponsor status, but it was Nike that gained popularity from their Joga Bonita global ads. Fast forward to September 2006. As the new National Basketball Association (NBA) is preparing for its season opening in late October, Adidas launched its latest a new global basketball movement featuring NBA All-Stars, Tracy McGrady, Kevin 1 Garnett, Tim Duncan, Chauncey Billups and Gilbert Arenas. With the simple slogan of...
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