05.SecondaryResearch_uploaded

A researcher who wishes to probe reactions

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Unformatted text preview: –  Eliminate need for primary research Why Secondary Research? (cont’d) •  Contribute to question development –  Ways to probe and explore speci9ic areas –  Determine appropriate questioning techniques –  Relevant, reliable measures (e.g., Marketing Scale Handbook) Ex: Reason for Secondary Research •  Secondary research can provide examples of ways to probe and explore speci9ic areas addressed in primary research. A researcher can examine...
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This note was uploaded on 10/15/2013 for the course ADV 3500 taught by Professor Staff during the Fall '08 term at University of Florida.

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