05.SecondaryResearch_uploaded

Contd contribute to question development ways to probe

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Unformatted text preview: ment of energy drink companies and asked about their media spending. Why Primary Source? •  –  Full set of 9indings –  Other details •  –  Less biased –  Less likely to misinterpret or mislead •  Quality assessment –  Methodology 3 Why Secondary Research? •  Directly answer informational needs –  Secondary data with/out manipulation & reanalysis •  Insights before primary research –  Clarify, rede9ine, or refocus primary research...
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This note was uploaded on 10/15/2013 for the course ADV 3500 taught by Professor Staff during the Fall '08 term at University of Florida.

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