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Unformatted text preview: secondary sources to identify speci9ic measures that prior researchers have used. The most relevant and reliable measures can then be modi9ied for use in the planned research study. A researcher who wishes to probe reactions to advertising could save a great deal of time and effort by using measures developed by other...
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This note was uploaded on 10/15/2013 for the course ADV 3500 taught by Professor Staff during the Fall '08 term at University of Florida.

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