Presentation - Activity 4.4.pptx - Campaign Strategies...

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Campaign Strategies Adjustment
Review the findings and make recommendations toadjust campaign strategies and tactics of the surveyconducted:Student Survey SBTA- 100 Sample are SBTA students-Using survey questionnaireand focus group togather information- Timeline 1 – 31 March 2021
Analysis of the marketing outcomes, reviewstrategic objectives and marketing metrics65% of students say that they like SBTA;70% of students feel more resources are neededfor them to achieve their potential;5% of Students were unhappy with SBTA;70% of those who engaged in the campaignwere confident answering the questions;
Analysis of the marketing outcomes, reviewstrategic objectives and marketing metricsOther competitor brands hadlaunched products at the same timeSome of the sales staff unable toanswer consumer questions aboutthe brandOf the sales that had occurred acrossSydney a large number hadoriginated from the inner westConsumer engagement on socialmedia had not reached the levelsexpected

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