Presentation - Activity 4.4.pptx - Campaign Strategies...

Campaign Strategies Adjustment

Review the findings and make recommendations to
adjust campaign strategies and tactics of the survey
conducted:
Student Survey SBTA
- 100 Sample are SBTA students
-Using survey questionnaire and focus group to
gather information
- Timeline 1 – 31 March 2021

Analysis of the marketing outcomes, review
strategic objectives and marketing metrics
65% of students say that they like SBTA;
70% of students feel more resources are needed
for them to achieve their potential;
5% of Students were unhappy with SBTA;
70% of those who engaged in the campaign
were confident answering the questions;

Analysis of the marketing outcomes, review
strategic objectives and marketing metrics
 Other competitor brands had
launched products at the same time
 Some of the sales staff unable to
answer consumer questions about
the brand

Of the sales that had occurred across
Sydney a large number had
originated from the inner west
 Consumer engagement on social
media had not reached the levels
expected