Chapter 15 PR Questions - Chapter 15 Why should public...

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Chapter 15 Why should public relations personnel consider radio and television as major tools in reaching the public? Radio and television reach the vast majority of the American public on a daily basis. Radio reaches 80% and television reaches 95% on a daily basis. How does an audio news release (ANR) differ from a standard news release? Radio news release is written for the ear. The emphasis is on strong, short sentences that average about 10 words and can be easily understood by a listener. ANR is more concise and to the point. A standard one-minute ANR is about 125 words. Timing is vital because broadcasters must fit their message into a rigid time frame that is measured down to the second. Writing style. A standard new release is more formal and uses standard English grammar and punctuation. Sentences often contain dependent and independent clauses. ANRs are more conversational and partial or incomplete sentences are OK. What is a public service announcement (PSA)? Often prepared by public relations personnel working for nonprofit organizations -an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest. What is the advantage of a radio media tour (RMT) or a satellite media tour (SMT) to the organization and journalists? Relatively low cost and convenience of conducting numerous short interviews from one central location
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  • Fall '11
  • Kiambi
  • Public Relations, producer, public relations personnel, standard news release

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