INTRODUCTION•A key objective is to develop the required knowledge and skills for clients to be job ready andcompetently undertake their chosen role in a wide range of business areas.•Success College Australia has two wide segments of its target market, consisting of individuals whowant to join the field, as well as individuals who already work in business and management whowant to formalize or improve their skills.•The needs of the workforce for this industry have been described as the need to build an agile,flexible and diverse workforce, to keep up with technology and to develop effective leadership andmanagement skills. The company intends to capitalise on market needs for delivery of blended(classroom and online), as well as online courses.•There are many training providers in our sector, and Success College Australia seeks to offer a pointof difference through our competitive pricing structure, innovative teaching methods and state ofthe art facilities.
