Advertising/Marketing Manager Job Research

Advertising/Marketing Manager Job Research - Tony Majewski...

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Tony Majewski Job Research MAR 1341 Advertising/Marketing Managers - Qualifications: Marketing, sales, and promotions management positions, some employers prefer a bachelor’s or master’s degree in business administration with an emphasis on marketing. Courses in business law, economics, accounting, finance, mathematics, and statistics are valuable. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A course of study should include marketing, consumer behavior, market research, sales, communication methods and technology, and visual arts. - Job Descriptions: Advertising managers oversee advertising and promotion staffs; tend to be smaller, except in the largest firms. In a small firm, managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments. Marketing managers develop the firm’s marketing strategy in detail. In addition, they identify potential markets. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. - Salary: Management of companies and enterprises: $98,700 Advertising and Promotions managers: $87,460 Marketing Managers: $84,220 - Best Locations: I would imagine that the best locations would be in the big cities in the largest markets. A lot of travel is required but most major advertising and marketing terms are located in the big cities (New York, L.A., and Chicago).
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- Growth Potential: Employment is looking to increase faster than average in all positions. Most positions available are wanted by managers, but educated college graduates with high creativity and great communications skills. -
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This note was uploaded on 04/08/2008 for the course MAR 1341 taught by Professor Aranoff during the Fall '06 term at Tallahassee Community College.

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Advertising/Marketing Manager Job Research - Tony Majewski...

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