Marketing, sales, and promotions management positions, some employers prefer a
bachelor’s or master’s degree in business administration with an emphasis on marketing.
Courses in business law, economics, accounting, finance, mathematics, and statistics are
For advertising management positions, some employers prefer a bachelor’s degree in
advertising or journalism. A course of study should include marketing, consumer
behavior, market research, sales, communication methods and technology, and visual
Advertising managers oversee advertising and promotion staffs; tend to be smaller,
except in the largest firms. In a small firm, managers may serve as liaisons between the
firm and the advertising or promotion agency to which many advertising or promotional
functions are contracted out. In larger firms, advertising managers oversee in-house
account, creative, and media services departments.
Marketing managers develop the firm’s marketing strategy in detail. In addition, they
identify potential markets. Marketing managers develop pricing strategy to help firms
maximize profits and market share while ensuring that the firm’s customers are satisfied.
In collaboration with sales, product development, and other managers, they monitor
trends that indicate the need for new products and services, and they oversee product
Management of companies and enterprises: $98,700
Advertising and Promotions managers: $87,460
Marketing Managers: $84,220
I would imagine that the best locations would be in the big cities in the largest markets. A
lot of travel is required but most major advertising and marketing terms are located in the
big cities (New York, L.A., and Chicago).