Unformatted text preview: • Reach and Frequency definitions in advertising terminology • Advantages and disadvantages of media: newspapers, magazines, Internet and Billboards and television, buzz marketing and radio • Copy testing • Convenience sores vs. other forms of retailers • Wal-Mart: inventory, warehousing, sales associates… • Definitions of wholesaling, retailing, manufacturing and financing • International or Global retailing section in text • Supply chain, value delivery network, distribution channel • Elastic vs. Inelastic demand and pricing • Penetration pricing, price skimming, value pricing, and competitive pricing and other pricing techniques. • Product Life Cycle • Key to effective public relations • Review all the videos on the Blackboard. Understand the basic idea behind the videos. You can view them at TCC....
View Full Document
- Fall '06