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Unformatted text preview: ls and knowledge to change. Barriers to Health Behavior Change:
• For individuals ______________ operate to
increase behavioral pathogens. Consider effects
of vigorous exercise or LF diets.
• Unrealistic optimism– e.g., “Technology will save
• Health locus of control.
• Social influences.
• Access to health delivery systems. The Technology of Health Behavior Change
Fear Appeals: If people
are fearful of a
particular health habit,
they will change their
behaviors to reduce
their fear. Does Fear Lead to Attitude
Attitude Change (Leventhal, 1970) Fear
Fear Does Fear Lead to Attitude
Change? The Technology of Health Behavior Change
Gain-framed Versus Loss-framed Messages
Loss-frame. Bad things that can happen if you don’t
do the behavior
do Gain-frame. Good things that can happen i...
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- Fall '08