383_2013_sbarra_lecture 7_posted (1)

Etal2007comparinggainandlossframedmessagesfor

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Unformatted text preview: f you do Gain-frame. the behavior the Toll, B. et al. (2007). Comparing Gain­ and Loss­Framed Messages for Smoking Cessation With Sustained­Release Bupropion: A Randomized Controlled Trial. Psychology of Addictive Behavior, 24, 534­544. Gain and Loss Frames: Which Are More Effective? It depends: #1. On the type of behavior in question. For detection behaviors (e.g., illness screenings), loss framing has a strong advantage. For prevention behaviors (e.g., using sunscreen or wearing a seat belt), gained-framed messages are better. #2. On the person. Congruency Effect: Health messages framed to be concordant with individuals’ dispositional motivations will be most effective at leading to behavior change: Approach-oriented: Gain frame is better Avoidance-oriented: Loss frame is better Health Belief Model Perceived Pros of action Perceived Susceptibility High Low Perceived Severity High Low Perceived threat High Low High Low Perceived Cons of action High Low Action Likelihood High Low Usin...
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