9-19VanLectureNotes

M she emailed the updated database to the data clerk

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Unformatted text preview: two more cities Now had 5 trucks, sales doubled during 2008- 2009 period 20% of budget went to marketing Strategic locations for parking company’s trucks, advertising on bussing 90% of marketing budget went towards coupons on print media Also used Google AdWords Focused on being company that would pick up any (legal) item while presenting a highly professional image Operations and the Role of Information Technology • • • • • • • • • • • • • • Employed two call centre operators (split the day), one data clerk, three drivers, and three helpers, all under Kiingo’s direct “virtual” supervision Operations began with customers calling reception Service orders referred to as “jobs” were received by cell phone Operators inputted job information to custom built MS- Works database Morning operator opened database of beginning of her shift, booked new jobs into the database, then emailed the file to the evening operator at the end of her shift Evening operator followed the same procedure, but every day at 8 p.m. she emailed the updated database to the data clerk Evening operator also created and mailed work order spreadsheets for each driver in each location, which included job details for the following day Upon receipt of information, drivers planned their next day’s schedule in more detail and informed their...
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