This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: 1996 - 10 towns had more than one newspaper o Growing power of newspaper chains Advantages: More resources More likely to be critical of local people and local government Disadvantages: Less diversity Doesnt represent local community o USA Today-ness of Newspapers USA Today is targeted for on-the-go audiences. It is a more exciting newspaper by incorporating more colors and shorter stories. It also focuses more on entertainment articles (lifestyle, sports, etc.) FYI Survey group studied 4000 news articles (TV, Magazine, Newspaper) o 1977 15% of front page articles were news o 1997 43% of front page news was celebrity scandals...
View Full Document
- Spring '08
- Mass Communication