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Unformatted text preview: livery (new e-commerce
residential service) Corporate Level Strategies
On 19 January 2000, FedEx embarked on a
-Across 5 geographical zones
-Across 6 subsidiaries
To achieve a single branding system with a single
point of access for customers:
♦ Standardized names of subsidiaries -leverage the
FedEx brand name.
♦ FedEx Services was formed- hub for the growing
portfolio of independent FedEx services. Corporate Level Strategies
♦ FedEx Services
-Combines sales, marketing and technology support for
the FedEx family
-A single sales force cross-sells a wide portfolio of
services and pricing schemes.
- Provides customers with a convenient, single point of
access to the full range of FedEx services.
− Provides customer service, invoicing, claims and
- common toll free number and website www.fedex.com Core Competency- Tangible
♦ Financially strong
- USD21 billion turnover and operating margin of 6.4%
♦ Logistics infrastructure -Airplanes (648), vehicles (60,000), warehouse (10million square ft), capacity to handle 3.3 mil
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This note was uploaded on 10/17/2013 for the course MGT 435 taught by Professor Staff during the Summer '08 term at Oakland University.
- Summer '08