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fedex-sample - BSM 6054 STRATEGIC MANAGEMENT CASE ANALYSIS...

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BSM 6054 STRATEGIC MANAGEMENT CASE ANALYSIS
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Case Profile - FedEx FedEx was established in 1973 by Frederick Smith A global player in express delivery business, global logistics and supply chain management Organization of FedEx as of year 2003 FedEx Express FedEx Ground FedEx Services FedEx Freight FedEx Custom Critical FedEx Trade Network
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FedEx 5 Geographical Zones United States Asia-Pacific Canada Europe, Middle East and Africa Latin America-Caribbean
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General External Environment
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Political/Legal Factors Deregulation of airline and trucking industry Trade deregulation in Asia Pacific China’s entry into WTO Formation of AFTA 911 terrorism, SARS
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Socio-Cultural Factors Customer’s expectation are increasingly on the rise (customer behavior) speed and reliability prefer services/products which are world class quality but modified to suit the local culture and custom Increased urbanization
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Technological Factors Advancement of IT Internet, Intranet & Extranet EDI E-business/e-commerce
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Demographic Factors One third of the world’s population is centered in China & India Due to wide income disparity within the country itself, most investments are focused on the super-cities like Shanghai, Beijing etc
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Economic Factors Fierce competition Rising inflation and fuel prices High growth in B2B & B2C US market saturation Volatility of major currencies (USD , Euro)
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Global Factors Globalization – leading to more integrated markets Borderless business transaction
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Industry Analysis
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Threat of New Entrants LOW Economies of Scale (truck, airplane, global network) High capital requirement
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Intensity of Rivalry Among Competitors High Global competitors – UPS, TNT, DHL (with equally strong resources) High fixed cost and high exit barrier lead to aggressive competition
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Threat of Substitutes LOW Minimal substitute products available for physical goods Only some documents can be sent by Internet, Email and Fax
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Power of Suppliers Depend on type of purchases HIGH Aircraft LOW IT products Truck Maintenances and repairs
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Power of Buyers HIGH Intense competition in express delivery industry Low switching cost More bargaining power for corporate customers (e.g. Dell Computers, Cisco Systems)
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Competitive Environment Analysis
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Competitive Environment Analysis Four leading companies in the international courier business: DHL, FedEx, UPS and TNT. Besides global players, there are local players like PosLaju who provide services in Malaysia.
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Even though FedEx pioneered the Web-based package-tracking system, such systems have become the industrial norm rather than a competitive advantage today FedEx need to keep up with latest innovations eg.e-mail tracking, SMS etc Technology and innovation are the key factors in gaining competitive advantages Competitive Environment Analysis
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