How is employer brand used in recruiting employees 5

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Unformatted text preview: s Product Brand Success? >How is “employer brand” used in recruiting employees? 5 Managing the Employment Relationship October 2, 2013 Enlarging the Applicant Pool Use Multiple Channels: Determine Market – Audience Employee Referrals Print Media? Radio – TV? Web-Based Postings Look for Unusual Employees in Unusual Places: Diversity Specific Segments: Seniors, Gay, Religious, Disabled TIP: Use HR Information System to Track Effectiveness of Recruiting Methods! analytical tool with many applications 6 Managing the Employment Relationship October 2, 2013 Video “Hiring Success: A Step-by-Step Guide” 7 Managing the Employment Relationship October 2, 2013 Hiring Success 1. 2. 3. 4. 5. 6. 7. 8. 8 for explaining job , ask the former person to write description of job: authority/ how she's measured/ essential job function, create separate heading for nice to know Create Job Description Announce the Opening Review Applications & Resumes Telephone Interview Face-to-Face Interview(s) Get Other Opinions Check References Make the Offer Managing the Employment Relationship posting internally and advertising to find best candidate, past behaviour more important (time) to narrow field, how enthusiastic they are, no descrimination, time demand okay, can't ask if they are arrested, bu...
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This note was uploaded on 10/20/2013 for the course COMM 392 taught by Professor Carson during the Fall '09 term at The University of British Columbia.

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