Greer12 - Sean Trank Dr. Greer Com 350 2/20/08 1. Describe...

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Sean Trank Dr. Greer Com 350 2/20/08 1. Describe the key points in the historical agreement between the NCAA and TV. The first live college football game was broadcast in 1938 to only six viewers. in the late 1940s more homes had television, therefore more viewers were able to enjoy watching football. Universities negotiated broadcast an arrangements inevitably led to conflict among NCAA members. At its 1951 convention, the NCAA revoked its then existing policy allowing each individual institution complete control over the marketing of its athletic events, this was the first step toward prohibiting broadcasts into areas where another Association member was hosting a game. In 1951, the University of Pennsylvania challenged the NCAA's authority to control television broadcasts, but after being boycotted, they gave in. In 1952, the NCAA signed its first Association-wide college football television contract with a broadcast network. Finally in 1977, 62 of the largest college football programs formed the College Football
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Greer12 - Sean Trank Dr. Greer Com 350 2/20/08 1. Describe...

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