Jennifer Kennedy The Gold Dust Twins Racism will always be present in our society. People will think that they are better than others or want to appeal to a certain variety of people. Racism has worked its way into the media and is used in advertisements and on the internet. In the past racism appeared in almost all forms of media, and that’s when the Gold Dust Twins were formed. In 1900 the Gold Dust Twins, Goldie and Dustie became the faces of a washing powder which featured two African American children. Racism in the 1900 was common for people and most of those people owned slaves or knew people that owned slaves. Because of this, advertisements were geared towards a certain group of individuals and racism was used to appeal to them. The author makes an assumption that the audience will have a slave and that they should use this product when they clean. The racial stereotypes in the commercial affect how people see the product. The author of the advertisement uses the fact that at that time period African Americans were to be viewed as slaves and people who did housework. The only people in the commercial are African Americans because African Americans should be the only ones who have to deal with housework. The slogan of the Gold Dust Twins was “Let the
You've reached the end of your free preview.
Want to read all 3 pages?
- Fall '07
- Slavery in the United States