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Unformatted text preview: The more the consumer knows about the product the more enticed they will be to purchase the product. The third finding showed that 23% of consumers did not even know if they had high definition. An amazingly high amount of consumers, 40%, knew little to no understanding about HD. The fourth finding showed that 46.7% of consumers do not know how to get programming because of lack of communication. As seen above consumers rely on advertisements for information instead of doing personal research. As a result of the lack of information available to consumers, the final finding shows that more consumer education about the benefits of HDTV is needed in order to make HDTV more attractive to consumers. The research ultimately found that there is no difference between the amount of hours TV owners and HDTV owners watch; however, HDTV owners were found to have more equipment than plain TV owners....
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This essay was uploaded on 04/08/2008 for the course COM 350 taught by Professor Greer during the Spring '08 term at Point Loma.
- Spring '08