cst190_ch13_media.d2l

cst190_ch13_media.d2l - Mass Communication Chapter Thirteen...

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Chapter Thirteen Mass Communication
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Slide2 Mass Communication Agenda In this chapter you will learn: I. Mass Communication Defined/History II. Theories of Mass Communication III. Some Effects of Mass Communication IV. Extended Topic: Media literacy
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Slide3 I. Mass Communication Defined/History Mass communication is all media that address mass audiences. Mass communication does not include one- on-one computer-mediated communication.
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Slide4 I. Mass Communication Defined/History Mediated (filtered) encounters are different from personal encounters. Avery and McCain (1982) Three differences: 1. The sensory input potential for receivers is more limited. 2. Receivers of a mediated message have little or no control over its sources. 3. The sources of mediated messages are known either in a limited way or not known at all, only imagined. eds. Inter/Media: Interpersonal communication in a media world. New York: Oxford University Press.
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Slide5 I. Mass Communication Defined/History Woody Allen’s Purple Rose of Cairo (1985) The mediated experience (of the film) becomes more real than the interpersonal.
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Slide6 I. Mass Communication Defined/History Marshall McLuhan “The medium is the message” The dominant medium of any period radically alter the way people think, feel, and act.
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Slide7 I. Mass Communication Defined/History McLuhan - Four Epochs
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Slide8 I. Mass Communication Defined/History History of Media - Epochs Distinct media have emerged and dominated different eras of Western society. Tribal Epoch - oral communication Literate epoch – introduction of phonetic alphabet Marshall McLuhan
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Slide9 I. Mass Communication Defined/History History of Media - Epochs Distinct media have emerged and dominated different eras of Western society. Print epoch – introduction of printing press Electronic epoch – intro of telegraph, radio & TV
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Communication the Agent of Change In each of these four periods the dominant communication medium was the central agent of change and progress.
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Slide11 I. Mass Communication Defined/History A Fifth Epoch? Hypermedia - Interactive (2000-- Greater interaction Even greater control on the part of the receiver Global Instantaneous Further extends time and space Form distant detached relationships Convergence
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This note was uploaded on 04/08/2008 for the course CST 190 taught by Professor Billmeyer during the Spring '08 term at Wisc La Crosse.

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cst190_ch13_media.d2l - Mass Communication Chapter Thirteen...

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