COM 127 Reference Guide Template.docx - Communication...

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Communication Channels Reference Guide Name: Elisabeth Tasker Mass Media Mass communication when it is transmitted to a massive amount of people through print or electronic media. You would use mass communication when you’d want to reach a mass amount of people. If you’re a communicator wanting to get a message out quickly and wanted the most engagement you would use a form of mass media to do that. Example if the president wanted to address the nation or a new channel broadcasting breaking news. Common Types 1. Radio: sound medium a. Examples: broadcasting, send alerts, news reports 2. Print: written medium a. Examples: newspapers, magazines, books 3. Television: visual medium a. Examples: film, TV shows, news channels 4. Internet: visual medium a. Examples: search engines, websites 5. New media: social media a. Examples: facebook, Instagram, tiktok, youtube Interpersonal Communication Interpersonal communication builds, maintains, and ends our relationships, and we spend more time engaged in interpersonal communication than the other forms of communication.

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