Lecture 10_Corporate Social Responsibility

Pragmatic to maintain legitimacy protect reputation

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Unformatted text preview: legitimacy, protect reputation, viability We must use power responsibly or risk losing it Ethical As a part of society, we have the responsibility to behave ethically and to contribute to the greater good Strategic Being socially responsible creates shared value and can differentiate one from competitors When society prospers, business prospers – they are partners + Corporate Social Responsibility Take a few minutes – working in groups of 2 or 3. Identify as many stakeholders you think an Identify organisation has . organisation Who Who are they and what i...
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