Bishop business ethics - Bishop Self-Identity Image...

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Bishop, Self-Identity Image Advertising “Self-identity image ads (hereafter: image ads) create a symbolic image of  an idealized person-type and invite the potential consumers of the product to  identify themselves in some way with that image” (417). “In general, image ads are not unethical because they are false or  misleading” (419). “Ads are often criticized not for their stated or implied claims, but for the  presuppositions that lie behind the explicit message of the ad” (419). “Is it unethical to encourage valuing people based on their youth, thinness,  complexion, beauty, sexiness or hair—to list only some of the particular  values that image ads are wont to advocate—or are these ‘false’ values?”  (420) “Some of the objections to the presuppositions of image ads are not  concerned with the presuppositions of specific ads, but rather complain 
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Bishop business ethics - Bishop Self-Identity Image...

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