Notes - • Brings all groups together unique • Early on financial people tell if product will make money Bring Product to Market how to launch a

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
09/13/07 Products and Production When idea becomes an opportunity has commercial potential o Unmet need and profitable o High demand, innovative, price competitive Nike Products o 3 defining points Will enhance athletic performance Prevent injury Looking out for us- serves athlete Original racing shoe evolved Soccer track football Apparel Womens Baby product expanded Project teams - 1 st company to do this Engineers, designers, researchers, accountants, coaches- all together
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: • Brings all groups together- unique • Early on financial people tell if product will make money Bring Product to Market- how to launch a product Product idea feedback a fine idea engineers and designers designs w/ manuf. (Write-up in mind Concept) Market- tested Build Prototype feedback (If need to redesign at this Point there is a problem)...
View Full Document

This note was uploaded on 04/08/2008 for the course BUSINESS 001 taught by Professor Boyle during the Fall '08 term at Lehigh University .

Ask a homework question - tutors are online