Chapter 5 Notes

Chapter 5 Notes - Chapter 5 Notes/Terms Consumer buyer...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 5 Notes/Terms Consumer buyer behavior: the buying behavior of final customers – individuals and households who buy goods and services for personal consumption Consumer market: all the individuals and households who buy or acquire goods and services for personal consumption. Culture: the set of basic values, perceptions, wants, and behaviors, learned by a member of society from family and other important institutions. Subculture: a group of people with shared value systems based on common life experiences and situations. Social classes: relatively permanent and ordered divisions in a society whose members share similar values, interests and behaviors. Group: two or more people who interact to accomplish individual or mutual goals. Opinion leader: person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others. Lifestyle:
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Chapter 5 Notes - Chapter 5 Notes/Terms Consumer buyer...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online