chapter10 - 10.1 The Nature of Change in Organizations...

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10.1  The Nature of Change in Organizations   Among supertrends shaping the future of business: (1) The marketplace is  becoming more segmented and moving toward more niche products. (2) There  are more competitors offering targeted products, requiring faster speed-to- market. (3) Some traditional companies may not survive radically innovative  change. (4) China, India, and other offshore suppliers are changing the way we  work. (5) Knowledge, not information, is becoming the new competitive  advantage.  Two types of change are reactive and proactive. Reactive change is making  changes in response to problems or opportunities as they arise. Proactive  change involves making carefully thought-out changes in anticipation of possible  or expected problems or opportunities.  Forces for change may consist of forces outside the organization or inside it. (1)  External forces consist of four types: demographic characteristics, market  changes, technological advancements, and social and political pressures. (2)  Internal forces may be of two types: employee problems and managers' behavior. 
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Four areas in which change is most apt to be needed are people, technology,  structure, and strategy. (1) People changes may require changes in perceptions,  attitudes, performance, or skills. (2) Technology is any machine or process that  enables an organization to gain a competitive advantage in changing materials  used to produce a finished product. (3) Changing structure may happen when  one organization acquires another. (4) Changing strategy may occur because of 
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This note was uploaded on 04/08/2008 for the course M&IS 002 taught by Professor Jimsmas during the Fall '07 term at Kent State.

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chapter10 - 10.1 The Nature of Change in Organizations...

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