Chap016 - Chapter 16 Customer-Driven Supply Chain and Logistics Management Chapter 16 Customer-Driven Supply Chain and Logistics Management Test Item

Chap016 - Chapter 16 Customer-Driven Supply Chain and...

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  • MARKETING 301
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Chapter 16 - Customer-Driven Supply Chain and Logistics Management Chapter 16 Customer-Driven Supply Chain and Logistics Management Test Item Table by Major Section of the Chapter and Level of Learning Major Section of the Chapter and Tracking Studies Level of Learning (LL) Level 1 Knowledge (Knows Basic Terms & Facts) Level 2 Comprehension (Understands Concepts & Principles) Level 3 Application (Applies Principles) Apple Inc: Supplying the iPhone 3G to the World (p. 405) 1, 169 Significance of Supply Chain & Logistics Management (pp. 406-408) 2, 3, 4, 8, 9, 17 7, 10, 11, 12, 14, 16, 18, 19, 20, 21, 22, 24, 170 5, 6, 13, 15 Supply Chain Management and Marketing Strategy (pp. 408-411) 36, 37 25, 26 27, 28, 29, 30, 31, 32, 33, 34, 35, 38, 39, 40, 41, 171 Objective of Information and Logistics Management in a Customer –Driven Supply Chain (pp. 411-416) 44, 53, 54, 59, 60, 65, 66, 67, 68, 69, 71, 72, 73, 74, 75 42, 43, 45, 46, 47, 48, 52, 55, 56, 58, 61, 62, 63, 64, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86 , 87 , 88 , 172 , 173 , 174 , 175 , 176 49, 50, 51, 57, 70, 76, 177 Key Logistics Functions in a Supply Chain (pp. 417-423) 91, 92, 102, 103, 107, 108, 111, 112, 114, 120, 126, 129, 136, 137, 151, 152, 158, 159 89, 90, 94, 95, 96, 97, 98, 99, 100, 105, 106, 109, 113, 115, 116, 118, 119, 121, 124, 125, 127, 128, 130, 131, 132, 133, 134, 138, 139, 140, 141, 142, 143, 144, 145, 146, 147, 148, 149, 150, 153, 154, 156, 160, 162, 178 , 179 , 180 , 181 , 182 , 183 , 184 93, 101, 104, 110, 117, 122, 123, 135, 155, 157, 161 Closing the Loop: Reverse Logistics (pp. 423-424) 163, 164 165 Video Case: Amazon (pp. 425-427) 166 , 167 , 168 NOTE: Bold numbers indicate short essay questions. Underlined numbers indicate visually enhanced questions. 16-1
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Chapter 16 - Customer-Driven Supply Chain and Logistics Management Test Item Table by Learning Objective and Level of Learning Learning Objective (LO) Level of Learning (LL) Level 1: Knowledge (Knows Basic Terms & Facts) Level 2: Comprehension (Understands Concepts & Principles) Level 3: Application (Applies Principles) LO1 Recognize the relationship between marketing channels, logistics, and supply chain management. 2, 3, 4, 8, 9, 17, 18, 19, 20 1, 7, 10, 11, 12, 14, 16, 21, 22, 23, 24, 169 , 170 5, 6, 13, 15 LO2 Describe how a company’s supply chain aligns with its marketing strategy. 36, 37 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 38, 39, 40, 41, 171 LO3 Identify the major logistics cost and customer service factors that managers consider when making supply chain decisions. 44, 53, 54, 59, 60, 65, 66, 42, 43, 45, 46, 47, 48, 52, , 49, 50, 51, 57, 70, 76, 177 Describe the key logistics functions in a supply chain.
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