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Unformatted text preview: ers • Provide information to suppliers, purchasing firms, distributors, and logistics companies to share information about orders, production, inventory levels, delivery of products and services (e.g. Wal-Mart, J.C. Penney's) • Goal: Right amount of products to destination with least amount of time and lowest cost • If a company and its supply network do not have accurate information, it may end up with excessive inventories, inaccurate manufacturing plans, and missed production schedules Management Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems E- Systems That Span the Enterprise • Customer relationship management systems: • Helps firms manage relationships with customers • Provide information to coordinate all of the business processes th that deal with customers in sales, marketing, and service to optimize revenue, customer satisfaction, and customer retention. firm customer processes and consolidate • Integrate firm’s customer-related processes and consolidate customer information from multiple communication channels (telephone, e-mail, wireless devices, retail outlets, or the Web) • Detailed and accurate knowledge of customers and their preferences helps firms increase the effectiveness of their marketing campaigns and provide high quality customer service marketing campaigns and provide high quality customer service and support Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems ETypes of Business Information Systems Types of Business Information Systems Salesforce.com Executive Team Dashboard Illustrated here are some of the some of the capabilities of Salesforce.com, a market-leading provider of ondemand customer relationship management (CRM) software. CRM systems integrate information from sales, marketing, and customer service. Management Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems E- Systems That Span the Enterprise • Knowledge management systems management systems • Support processes for acquiring, creating, storing, distributing, and applying new knowledge and integrating it in to organisation • Collect internal knowledge and also link the firm to external knowledge • Include: • Enterprise-wide systems managing and distributing documents, graphics and other digital knowledge objects • Systems for creating knowledge directories of employees with expertise • O...
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This note was uploaded on 10/26/2013 for the course FINANCE 4833 taught by Professor Prof.tharinduperera during the Summer '11 term at University of Colombo.

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