Andy KalishREADING OBJECTIVES Chapter 17: Understanding Persuasive Principles 1. Discuss the importance of studying persuasion. Persuasion is a central feature of every aspect of human communication.2. Define persuasive communication as well as the persuasive speaker's role. Any message that is intended to shape, reinforce, or change the responses of another, or others. The persuasive speaker’s role is to influence the audience’s attitudes, values, beliefs, or behaviors.3. Define factual claim. Discuss what burden of proof is necessary for a factual claim. List the appropriate organizational patterns for a factual claim. When speakers address claims of fact, they are concerned with what is or is not true, what does or does not exist, or what did or did not happen. You must prove the facts support the speaker’s position. That is the burden of proof. The organizational patterns for a factual claim are:Specific purpose, thesis statement, and main points. Then you restate the specific purpose and thesis statement.
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Philosophy of language, Monroe's motivated sequence, Andy Kalish, appropriate organizational patterns