Unformatted text preview: state that you shouldn’t be a good business, but a better one. They think being good means you’re ok with who you are, but you should continue getting better at what you do. You should never be satisfied. They are 5 reasons why a company should become a B- Corporation. Those are: Making good business better; it’s a useful marketing tool; bolster the bottom line; raise money for others; build momentum. In conclusion, this presentation was all about selling B-Corporations. There are plenty of businesses we know that are certified, such as: Ben&Jerry’s, Patagonia, method, Etsy, and and Better World Books. All in all, it is an interesting business tool that has grown immensely over the past 10 years....
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- Fall '13
- NancyWaldeck
- Business, Marketing, Interest, Corporation, Ingage Partners, Partners Speaker Summary, Professor Waldeck
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