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sustainabilityArticleDrivers for Pursuing Sustainability through IoTTechnology within High-End Hotels—AnExploratory StudyPernille Eskerod1,*, Svend Hollensen2, Manuel Francisco Morales-Contreras3andJesús Arteaga-Ortiz41Business & Management Department, Webster Vienna Private University, 1020 Vienna, Austria2Dept. of Entrepreneurship and Relationship Management/University of Southern Denmark/Faculty of SocialScience/Alsion 2, 6400 Sønderborg, Denmark; [email protected]3Business & Management Department, Universidad Pontificia Comillas, ICADE, 28015 Madrid, Spain;[email protected]4Department of Economics and Management, University of Las Palmas de Gran Canaria,35017 Las Palmas de Gran Canaria, Spain; [email protected]*Correspondence: [email protected]; Tel.:+43-1-269-9293-4370Received: 4 September 2019; Accepted: 23 September 2019; Published: 28 September 2019Abstract:A growing hotel sector makes a significant environmental footprint. Due to a contemporaryfocus on climate change and high competition within tourism, enhancing sustainability throughenergy savings is a priority for many hotels. Through technological innovations, Internet-of-Things(IoT) technology provides the opportunity to integrate more systems (e.g., heating, air-conditioning,window-openings) on a platform (also known as smart management), making it easy for a hotelguest to operate room conditions through a single device while also optimizing hotel operations.A researchgap on the likelihood of adopting IoT technology to pursue sustainability in the hotelsector exists. Based on explorative case studies of five high-end hotels, this paper offers propositionson drivers for hotels’ use of IoT to deliver on their sustainability goals. This study suggests that ahotel is more inclined to implement IoT if (1) the hotel is focused on energy savings, e.g., due to greencertificates; (2) it belongs to an international hotel group; (3) decision makers perceive sustainabilityto be important for their customers; (4) the target group is more B2B (business) than B2C (leisure);(5) the hotel a five star one; and (6) the hotel guests come from Northern Europe or North America.Keywords:sustainability; Internet-of-Things; drivers; hotel industry; hotel management; smartmanagement; smart devises; high-end hotel1. IntroductionThe World Tourism Organization (UNWTO) [1] defines tourism as a “social, cultural and economicphenomenon related to the movement of people to places outside their usual residence area forpersonal or professional reasons.” Therefore, tourism has influences on economic, social, culturaland environmental dimensions. Tourism is one of the sectors that contributes the most to differentregions’ economies, also accruing one of the highest growths in the last decades. Consequently, mostgovernments promote tourism as a source of income. The tourism industry generates economic wealth,both directly and indirectly, in the locations visited by tourists, mainly thanks to hostelry, leisure andcatering offers.

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