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The Next Great TourismRevolution: A Report onTravel and Tourism TrendsGiorgio AscoleseJoantxo Llantada
The Next Great Tourism Revolution:A Report on Travel and Tourism TrendsGiorgio AscoleseJoantxo Llantada
4“Nobody that has to make strategic decisions in the tourism industry should hesitateto read this book. It’s a fantastic tool to understand the new and complex world thatwe’re entering and how to take advantage of the great opportunities it presents us. Ihonestly recommend it.”Eulogio BordásPresident, THR“We don’t have the certainty of how the world will be in 2045, but we can, as of today,ask questions that go beyond the short-term vortex we find ourselves immersed in.And we can envision that today’s trends are the beginning of a new “metamorpho-sis” and an “exponential change” that breaks away from our current frameworks.”Jesús HerreroTourism Marketing Manager, Tecnalia“It will open the eyes of many tourism professionals that are unaware of the indus-try’s current state of affairs and its links with what you note as a metamorphosis,which is crushing and indelibly destroying the industry’s future.”Vicente M. Monfort MirManaging Director of Economics, Entrepreneurship, and Cooperation; Vice-Man-aging Director of Analysis, Planning, and Economic Coordination of GeneralitatValenciana (Valencian Regional Government)“This ebook provides us with future trends that many professionals perceive butappear far off. Here they tell us the present reality up close but with a unique andfundamental characteristic, its vision. Reading it lets us visualize a very near futureand how it will impact not only our industry and work but also our daily and personallives. Fundamental for any tourism professional!”Jaume MaríMarketing Director, Costa Brava Girona Tourism Office(Patronat de Turisme Costa Brava Girona)industry opinions
5“The report allows us to understand the magnitude and transformative nature ofthe developments that are occurring and about to unfold. The future is createdfrom the present and this report awoke a panorama of “infinite possibilities…” in methat reinforced my professional excitement and determination to develop innova-tive services and products that provide unique, personalized experiences.”Regis López LangDelegate, Odyssea Europe-AL-Caribbean and Odyssea 2020 Growth & BlueTourism“A book about tourism, but not just tourism. Information and ideas about society,economics, the environment, and technology juxtapose themselves, creating anecho in the reader’s mind to get the content to resonate and impact them aboutthe knowledge they’ve learned and the experiences they’ve lived in the tourismindustry. This book is recommended to get you off-track, off the beaten path sincewe’re still guiding ourselves with the same tourism management coordinates froma few years ago.”Joan Carles CambrilsVice Director, Valencia Tourism“We’re at the beginning of a new era. An emotional period that’s joining to a digital

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Term
Winter
Professor
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Tags
tourism industry

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