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International Journal of Tourism CitiesA comparative study of outcome quality, perceived value, and loyalty in four-star and five-star hotelsYousef Keshavarz, Yuhanis Abdul Aziz, Dariyoush Jamshidi, Zeinab Ansari,Article information:To cite this document:Yousef Keshavarz, Yuhanis Abdul Aziz, Dariyoush Jamshidi, Zeinab Ansari, (2019) "A comparative study of outcome quality,perceived value, and loyalty in four-star and five-star hotels", International Journal of Tourism Cities,IJTC-07-2018-0048Permanent link to this document:Downloaded on: 29 April 2019, At: 11:48 (PT)References: this document contains references to 74 other documents.To copy this document: [email protected]Access to this document was granted through an Emerald subscription provided by emerald-srm:428790 []For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors serviceinformation about how to choose which publication to write for and submission guidelines are available for all. Please visitfor more information.About Emerald Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio ofmore than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of onlineproducts and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on PublicationEthics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.*Related content and download information correct at time of download.Downloaded by Stockholm University Library At 11:48 29 April 2019 (PT)
A comparative study of outcome quality,perceived value, and loyalty in four-starand five-star hotelsYousef Keshavarz, Yuhanis Abdul Aziz, Dariyoush Jamshidi and Zeinab AnsariAbstractPurposeThe purpose of this paper is to follow a comparative framework to investigate the effects ofoutcome quality on loyalty through the mediating role of perceived value in four-star hotels and five-star hotels.Design/methodology/approachFollowing a review of the literature, some hypotheses were formulatedto examine the effects of outcome quality on attitudinal loyalty and behavioral intention through the mediatingrole of perceived value. The data guiding the comparative analysis were collected from two groups of visitorsstaying either in four-start or five-star hotels. The sample included 356 international tourists who stayedovernight in four- or five-star hotels in Kuala Lumpur, Malaysia. Structural equation modeling was used toanalyze the data.

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Term
Winter
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The Land, Stockholm University Library, International Journal of Tourism Cities

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