This preview shows page 1. Sign up to view the full content.
Unformatted text preview: hile low credibility leads to burning up much greater amounts of power. The Theory of Credibility One definition of power is the ability of A to make B follow a course of action that A prefers. The term “make” is highly relevant. When A convinces B of the merit of the course A prefers, and B voluntarily follows it, we can refer to this change of course as an application of “persuasive power” or “soft power.” However, most applications of power are based either on coercion (if you park in front of a fire hydrant, your car is towed) or economic incentives and disincentives (you are fined to the point where you would be disinclined to park there). In these applications of power, B maintains his original preferences but is either prevented from following them or is pained to a point where he will suspend resistance. Every time A calls on B to change course, A is tested twice. First, if B does not follow A’s call, A will fail to achieve its goals (Nazi Germany annexes Austria, despite...
View Full Document
This note was uploaded on 10/27/2013 for the course DEBATE 101 taught by Professor None during the Summer '12 term at University of California, Berkeley.
- Summer '12