00 plus tax in this case the umbrella is answer

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 0 plus tax. In this case, the umbrella is: Answer Selected Answer: c. an emergency Correct Answer: c. an emergency product. product. During a heavy rainstorm, Avery Battle slipped into a drugstore and bought an umbrella--just like the one he had at home--for $15.00 plus tax. In this case, the umbrella is: Answer Selected Answer: c. an emergency Correct Answer: c. an emergency product. product. Question 19 4 out of 4 points While shopping in a local supermarket, Mime Abbott came upon an aisle display of cookies and had to have some--immediately. By the time she got to the checkout counter with the rest of her selections, all the cookies were gone. In this case, the cookies were: Answer Selected Answer: e. an impulse Correct Answer: e. an impulse product. product. Question 20 4 out of 4 points Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Answer Selected Answer: a. Selective Correct A...
View Full Document

This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

Ask a homework question - tutors are online