2 what is the secondary packaging strategy 3 what is

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Unformatted text preview: ackaging strategy? 3: What is the tertiary packaging strategy? Answer Selected Answers: a. The primary packaging strategy is to protect the product. h. The secondary packaging strategy is to become a product itself. o. There is no tertiary packaging strategy. Correct Answers: a. The primary packaging strategy is to protect the product. h. The secondary packaging strategy is to become a product itself. o. There is no tertiary packaging strategy. estion 1 4 out of 4 points If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of: Answer Selected Answer: e. backward Correct Answer: e. backward integration integration If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of: Answer Selected Answer: e. backward Correct Answer: e. backward integration integration Question 2 4 out of 4 points James River Paper (JRP) recently introduced Absorb, a new double-thick paper towel aimed at families with children. Primarily and industrial products manu...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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