2 what is the secondary packaging strategy 3 what is

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Unformatted text preview: secondary packaging strategy? 3: What is the tertiary packaging strategy? Answer Selected Answers: a. The primary packaging strategy is to protect the product. h. The secondary packaging strategy is to become a product itself. o. There is no tertiary packaging strategy. Correct Answers: a. The primary packaging strategy is to protect the product. h. The secondary packaging strategy is to become a product itself. o. There is no tertiary packaging strategy. Question 1 4 out of 4 points World Book Educational Products sells its encyclopedias door-to-door. This is an example of which type of marketing channel? Answer Selected Answer: a. Direct Correct Answer: a. Direct channel channel World Book Educational Products sells its encyclopedias door-to-door. This is an example of which type of marketing channel? Answer Selected Answer: a. Direct Correct Answer: a. Direct channel channel Question 2 2 out of 4 points In order to raise money to go to college, two high school senior entrepreneurs are marketing home-grown fruits and vegetables to consumers along the roadside. The entrepreneur's have a...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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