3 what is the tertiary packaging strategy answer

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Unformatted text preview: product. h. The secondary packaging strategy is to become a product itself. o. There is no tertiary packaging strategy. Correct Answers: a. The primary packaging strategy is to protect the product. h. The secondary packaging strategy is to become a product itself. o. There is no tertiary packaging strategy. Question 14 4 out of 4 points Dell Computer packages its scanner in a plastic box. The box is designed to be reusable as a storage container to hold the myriad of loose items that seem to accumulate in any household. It's durable enough to last for years. Initial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc. Engraved on all sides of the box are the Dell logo, information about Dell's other product lines; information about the safe use of the scanner as well customer service contact information. What types(s) of packaging strategy(ies) is Dell Computer conducting? Choose all that apply. Answer Selected Answers: a....
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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