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Unformatted text preview: product. h. The secondary packaging strategy is to become a product
itself. o. There is no tertiary packaging strategy. Correct
Answers: a. The primary packaging strategy is to protect the product. h. The secondary packaging strategy is to become a product
itself. o. There is no tertiary packaging strategy. Question 14
4 out of 4 points Dell Computer packages its scanner in a plastic box. The box is designed to be reusable as a
storage container to hold the myriad of loose items that seem to accumulate in any household.
It's durable enough to last for years. Initial tests ﬁnd people using the boxes to store personal
belongs that need extra protection in storage sheds, the attic, etc. Engraved on all sides of the
box are the Dell logo, information about Dell's other product lines; information about the safe
use of the scanner as well customer service contact information. What types(s) of packaging
strategy(ies) is Dell Computer conducting? Choose all that apply. Answer
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.
- Spring '12