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Unformatted text preview: o the common person, the product is targeted to the
millions of elderly bedridden patients without family or friends. The buyer simply exchanges
their hospital bed for the Self-Crematory Box. The box monitors the occupants heart-beat /
brain-wave activity. When both have ceased for 1 hour the box self-seals, brings the
temperature inside the box to 6000 degrees and reduces the body inside to a ﬁne white ash
which is then deposited in an urn mounted on the side of the box. The box is so wellinsulated you can put your hand on top of the box while the cremation process is underway
without feeling any heat coming through! The box then sends a radio signal to the company
which picks up the box, conducts a thorough cleaning/refueling in prepartion for rental to
another customer. There is no competition since no other company has anything like it. The
prototype worked so well that the company is planning to make a small number to market
test it in Florida (due to the large number of potential customers there). Promotional
strategies are being...
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- Spring '12