Answer selected answer chomogeneous shopping correct

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: which the consumer does not know about, or knows about but does not initially want, are called: Answer Selected Answer: d. unsought Correct Answer: d. unsought goods. goods. Question 7 4 out of 4 points Assume that a new automobile fuel additive is developed that increases a car's miles-pergallon by 60%. Unlike other fuel additives that claim enhanced performance but only seem to work in certain cars under very controlled conditions, this additive has been so well proven that customers are ofered a free sample with a coupon to receive a 10% discount on whatever quantity they want to buy later. The response has been dramatic. Many consumers use the free sample and return to purchase upwards of 100 treatments (one per fillup) even though the product adds 20 cents to the cost of a gallon of gas. What stage of the product life cycle is this additive in? Answer Selected Answer: b. GRO WTH Correct Answer: b. GRO WTH Question 8 4 out of 4 points A firm finds itself in a situation where it is unable to...
View Full Document

This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

Ask a homework question - tutors are online