But absorb was its rst attempt at marketing a

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Unformatted text preview: ng. Only a few wholesalers have taken on the line. Most are very reluctant to handle Absorb, claiming that retail shelves are already overcrowded with paper towels. What is the "ideal" market exposure for this product? Answer Selected Answer: a. intensive Correct Answer: a. intensive distribution distribution Question 13 4 out of 4 points Ciao Footwear designs and manufacturers a high-quality line of fashionable shoes that are popular amoung young professional women. The line is quite expensive--and is sold only through specialty shops which handle only this type of fashion shoe (including competing brands). Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the store an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty store's immediate trading area. Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao sh...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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