Changing the color of a car requires very little

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Unformatted text preview: car requires very little modification of consumer behavior. When Henry Ford first ofered his traditionally black Fords in other colors, to the consuming public, this was a: Answer Selected Answer: d. dynamically continuous Correct Answer: b. continuous innovation R e s p o n s e F e e d b a c k : innovation Difusion of Innovations are defined by the degree to which they afect consumer behavior. Discontinuous innovations greately afect consumer behavior (whole new behaviors need to be learned), dynamically continuous innovations require some behavior modification while continuous innovation requires very little. Changing the color of a car requires very little modification of consumer behavior. Question 23 4 out of 4 points Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation. The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but don't know to use. Although...
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