Unformatted text preview: car requires very little modiﬁcation of consumer behavior. When Henry Ford ﬁrst ofered his traditionally black Fords in other colors, to the consuming
public, this was a: Answer
Answer: d. dynamically continuous Correct
Answer: b. continuous innovation R
: innovation Difusion of Innovations are deﬁned by the degree to which they afect consumer
behavior. Discontinuous innovations greately afect consumer behavior (whole
new behaviors need to be learned), dynamically continuous innovations require
some behavior modiﬁcation while continuous innovation requires very little.
Changing the color of a car requires very little modiﬁcation of consumer behavior. Question 23
4 out of 4 points Your ﬁrm has devised a method of transportation that will eliminate the needs for all forms of
mechanical transporation. The product is a form of mental training that, when complete, allows
a person to tap into previously unknown parts of his/her brain to use a teleportation talent we
all have but don't know to use. Although...
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- Spring '12
- Marketing, Brand, Product life cycle management, Dell computer