Customers only buy these pproducdts one at a time

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Unformatted text preview: rect Answer: e. discrepancy of quantity quantity Question 3 4 out of 4 points John Deere manufactures and distributes industrial and farm equipment. These types equipment are considered to be specialty products. Which type of market coverage is the company most likely to choose? Answer Selected Answer: d. Exclusive Correct Answer: d. Exclusive distribution distribution John Deere manufactures and distributes industrial and farm equipment. These types equipment are considered to be specialty products. Which type of market coverage is the company most likely to choose? Answer Selected Answer: d. Exclusive Correct Answer: d. Exclusive distribution distribution Question 4 4 out of 4 points The Colorado Coal Company needs to move its coal to intermediaries on the Atlantic coast who in turn will sell it to end users. The best means of transportation for the company to employ under normal conditions is: Answer Selected Answer: d. railro ads. Correct Answer: d. railro ads. Question 5 4 out of 4 points A new computer company with a radically new approach to computing,...
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This note was uploaded on 10/28/2013 for the course MKTG 3302 taught by Professor Richards during the Spring '12 term at University of Houston - Downtown.

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